ABX Maturity
Assessment Model

Our ABX Maturity Assessment Model is built to elevate your strategy—revealing your strengths, uncovering growth areas, and driving impactful ABX transformation.

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How This Assessment Works

This ABX Maturity Assessment evaluates an organization’s capabilities across eight key dimensions critical to successful Account-Based Experience (ABX) strategies. The assessment provides not only a snapshot of current maturity levels but also detailed guidance on how to advance these capabilities, offering a clear roadmap for growth. 

Scoring
Methodology Overview 

01

Strategy and Business Alignment

02

Marketing and Sales Alignment

03

Targeting and Data Utilization

04

Personalization and Content Relevance

05

Technology Stack and Orchestration

06

Campaign Execution and Optimization

07

Measurement and Reporting

08

Budget Allocation Efficiency

Our Framework for Determining Your ABX Maturity Level

  • Part One: Evaluating Your Average Dimension Score

    Each question is scored from 1 to 4, with levels ranging from Basic to Advanced. Your scores are added within each dimension, then divide by the number of questions to get your Average Dimension Score—an easy way to see where your strengths lie and where there’s room to grow.

  • Part Two: Calculating Your Overall ABX Maturity Score

    Your average scores are summed up across all eight dimensions, then divided by 8 to reveal your current maturity level. With a clear view of your maturity level, you can strategically plan the next steps to drive ABX growth, optimize performance, and evolve into a high-impact, mature organization.

Find Out Your
ABX Maturity Score Now. 

Evaluate your organization’s readiness and capability to implement or scale an effective ABX strategy.

Take the assessment