Jan 08, 2026 | Blog
How does Marketing-as-a-Service (MaaS) work?
Learn how Marketing-as-a-Service (MaaS) works, its core components, and why it’s the future of scalable B2B marketing operations.
Jan 06, 2026 | Press Release
2X acquires Clay partner The Kiln to expand from marketing execution into full go-to-market orchestration, adding GTM engineering scale for enterprises.
Jan 05, 2026 | Blog
What is Marketing-as-a-Service? A complete guide to the MaaS model
Learn about Marketing-as-a-Service (MaaS) , how it works, and why B2B companies use this scalable model to boost capability, speed, and marketing performance.
Nov 20, 2025 | Webinar
Your 2026 AI roadmap: What CMOs need to know now
Learn how CMOs can turn AI pilots into measurable impact. AI Experts Lisa Cole and Nicole Leffer share tools to scale AI across marketing.
Nov 20, 2025 | Blog
“Your 2026 AI Roadmap: What CMOs Need to Know Now” Webinar Q&A Follow Up
Teams use custom agent workflows because no single tool delivers full automation. 2X highlights AI-first roles and recommends phased pilots tied to goals.
Nov 13, 2025 | Press Release
2X launched an integrated partnership with 6sense, combining Revenue AI with 2X’s managed services to accelerate adoption and ROI across enterprise go-to-market teams.
Oct 29, 2025 | Playbook
Is your 6sense platform working at full capacity?
Most teams underuse 6sense. This quick 2X audit helps reveal missed automation, targeting, and sales insight opportunities to maximize platform performance.
Oct 24, 2025 | Blog
The CFO’s playbook for marketing leaders: How to expand impact without expanding budgets
Summary: CFOs expect marketing leaders to prove ROI and flexibility, not defend spend. 2X helps teams expand impact through subscription-based marketing models.
Oct 15, 2025 | Playbook
Own It, Offshore It, or Automate It? Optimize Your Hybrid Execution Model
This playbook helps marketing leaders audit and optimize hybrid execution models to decide which tasks to own, offshore, or automate for greater impact.
Sep 18, 2025 | Webinar
Beyond the budget cycle: How CMOs can frame and structure adaptive 2026 plans
CMOs need adaptive 2026 plans as budgets tighten and AI reshapes strategy. 2X experts share proven frameworks and tools to build agility and confidence.