Apr 16, 2026 | Blog
Marketing-as-a-Service vs. traditional agencies: What’s the real difference?
Marketing-as-a-Service vs. agency: compare the structures, tradeoffs, and operating-model implications for B2B teams that need integrated, accountable execution.
Apr 14, 2026 | Press Release
2X appoints Drew Murphy as CFOO to lead finance and operations, building a function focused on strategic planning, investment discipline, and scalable growth.
Apr 08, 2026 | Press Release
2X Names Emily Atkinson Chief Client Officer to Operationalize Its Unified GTM Engine
2X appoints Emily Atkinson as Chief Client Officer to unify GTM strategy, execution, and AI, helping B2B organizations close the execution gap.
Apr 08, 2026 | Blog
The operational challenge behind B2B visibility in AI search
AI visibility is reshaping B2B marketing. Learn why MaaS is emerging as the future of outsourced marketing in the AI-driven era.
Apr 07, 2026 | Press Release
The 2026 2X AI Visibility Index shows that 96% of B2B brands failed to appear in early AI discovery, limiting influence as generative AI reshapes the buyer journey.
Apr 02, 2026 | Webinar
CMO Guide to Dominate the AI Search & AI Visibility Gaps
A 3-part CMO webinar series on AI for B2B marketing. Covering AI visibility gaps, the rise of content engineering, and why traditional SEO falls short.
Feb 09, 2026 | Webinar
CRO–CMO alignment under pressure: Getting forecast confidence right for FY26
Learn how CRO–CMO alignment improves predictable pipeline, revenue forecast accuracy, and sales–marketing alignment heading into FY26.
Jan 08, 2026 | Blog
How does Marketing-as-a-Service (MaaS) work?
Learn how Marketing-as-a-Service (MaaS) works, its core components, and why it’s the future of scalable B2B marketing operations.
Jan 07, 2026 | Blog
The 5 firms defining the Marketing-as-a-Service category (and what sets them apart)
Explore the best Marketing-as-a-Service providers and agencies. Learn how to choose a B2B MaaS company to scale marketing with speed, capability, and results.
Jan 06, 2026 | Press Release
2X acquires Clay partner The Kiln to expand from marketing execution into full go-to-market orchestration, adding GTM engineering scale for enterprises.