Nov 01, 2024 | Webinar
CMO conversations: Leveraging the buyer’s journey to influence the C-suite
Don’t overlook the power of the buyer’s journey when speaking to the Board. In this episode, learn how to leverage […]
Oct 30, 2024 | Webinar
CMO conversations: How CMOs can increase their value in the boardroom
Are you a CMO struggling to secure a stronger presence in boardroom discussions? In the first instalment of our 7-webisode […]
Oct 16, 2024 | Webinar
Short on budget? No problem: How CMOs achieve more with less
In today’s resource-constrained world, marketing leaders are constantly asked to do more with less. But how do you deliver measurable […]
Oct 03, 2024 | Webinar
CMO conversations: The playbook for transforming the business of marketing
With the boardroom closely monitoring marketing budgets, demonstrating ROI is always a high-stakes endeavor. In the second part of this […]
Sep 24, 2024 | Webinar
As more and more CMOs find themselves excluded from key boardroom discussions, how can they increase their strategic value and […]
Aug 27, 2024 | Webinar
Beyond MarTech: The need for a new talent strategy
Most of the time, lackluster campaign efforts aren’t solely the result of insufficient MarTech. It’s when marketers fall short of […]
Jul 29, 2024 | Webinar
How to prove MOps value and ROI
MarTech stacks are becoming increasingly complex each year, with headcount and budgets shrinking or remaining stagnant. For MOps leaders who want to escape the exhausting hamster […]
Jul 08, 2024 | Webinar
2X’s Customer Town Halls are meant to support our community of forward-thinking B2B marketing leaders on their journey toward creating […]
Jul 02, 2024 | Webinar
Wolters Kluwer Health: Why we choose 2X
Wolters Kluwer Health’s VP of Marketing Sara Larsen talks about how 2X supported the global information services and solutions provider’s […]
Jun 18, 2024 | Webinar
The time is now: Reimagine marketing operating models
Jennifer Ross, Executive Director of 2X’s Strategy and Consulting practice, shares what a marketing resourcing model optimized for impact looks […]