RSVP today

Details

Date and Time: March 20, 2025 | 9:00 AM – 1:00 PM

Location: 2X HQ, 400 Lapp Road, Malvern, PA 19355

Agenda

9:00 – 9:30am

Introductions

9:30 – 10:15am

Presentation

10:15 – 10:30am

Break

10:30 – 11:30am

Workshop

11:30 – 12:00pm

Discussion

12:00pm onwards

Lunch and networking

Workshop and networking for revenue leaders

How do you go from AI hype to AI-powered ABX?

AI is transforming B2B marketing and sales, but most teams struggle to operationalize it in a way that drives real pipeline and revenue impact. How do you move beyond experimentation and embed AI into your ABX strategy to improve targeting, engagement, and conversion—without overcomplicating your tech stack?

At 2X’s Q1 Innovation Lab, join Will Waugh, Senior Principal Consultant at 2X, for a workshop and interactive discussion designed for revenue leaders who want to make AI a practical, scalable driver of ABX success.

  • Learn where AI fits in the ABX ecosystem—enhancing personalization, pipeline acceleration, and revenue execution
  • See real-world applications of AI that help unify Sales, Marketing, and RevOps for better precision and efficiency
  • Discuss use cases from 2X’s AI Practice
  • Get a practical framework for integrating AI into your ABX workflows without creating complexity or disruption

We’re not running another AI 101 meet-and-greet: It’s a high-impact working session for leaders serious about moving from AI hype to real business outcomes. Stay for lunch and networking, and walk away with a clear, practical framework to integrate AI into your ABX workflows with confidence.

Join the conversation