Berwyn, Pa. — July 19, 2023 — 2X, a leading B2B-focused marketing-as-a-service (MaaS) firm, today announces the appointment of Seth Hutchings as its new Chief Strategy Officer (CSO). In this pivotal role, Hutchings will drive strategic initiatives and steer the company’s growth strategy to new heights.
Hutchings brings years of extensive experience across numerous firms within the technology and B2B marketing industries, making him a valuable addition to the 2X leadership team. Before joining 2X, he held key leadership roles in renowned organizations like Blend360, Merkle, Dentsu, and Wavemaker.
Most recently, Hutchings was VP of Marketing Strategy and Advisory at Blend360, a global data, analytics, and talent solutions provider for Fortune 500 companies. While at Blend360, Hutchings created global go-to-market (GTM) strategies for multiple clients that drove over $200M in incremental revenue impact. Hutchings’ work at Blend360 included architecting growth marketing strategies, brand influence and redesigns, account-based marketing, consumer and customer insights, demand generation, sales enablement, customer success, media strategy, marketing ops, and data science-driven insights.
Prior to Blend360, Hutchings was VP of Revenue Enablement and Marketing Strategy at Merkle, a Dentsu Company. While at Merkle, Hutchings co-created Merkle B2B from the ground up. Hutchings was then responsible for all B2B marketing, sales, and customer success GTM initiatives. Hutchings has a long history in leading teams that focus on multiple disciplines, including content marketing, SEO/SEM, social, paid, web, digital analytics, demand generation, PR/AR, business intelligence, data, and marketing technology transformation. Hutchings has worked with clients across diverse industries, from start-ups to multi-billion-dollar organizations, to achieve their business goals and drive value.
“Seth is an exceptional leader with a proven track record of driving strategic initiatives and delivering outstanding results,” said Domenic Colasante, CEO of 2X. “As we enter a new phase of growth and innovation at 2X, Seth’s expertise and visionary thinking will be instrumental in shaping our strategic roadmap and ensuring our continued market leadership. We are thrilled to welcome him to the 2X family.”
“I am honored to join 2X as Chief Strategy Officer and be part of such an innovative and dynamic organization,” said Hutchings. “2X is at the forefront of disrupting marketing agencies as we know them today to better assist in tangible digital transformation, and I am excited to contribute to its continued success. With the talented team at 2X, I look forward to driving strategic initiatives, fostering innovation, and delivering exceptional value to our clients.”
Hutchings has already begun supporting engagements focused on impact and value articulation, aligned with 2X’s goal of bringing “Impact Everywhere” by increasing the visibility of impact and the ability to create and drive value.
2X is a leading B2B-focused MaaS firm that helps marketing leaders achieve greater impact while lowering costs. 2X is comprised of a world-class, diverse team of marketing strategists, technologists, analysts, designers, and writers that empower enterprise-sized and private equity-backed high-growth B2B organizations to deliver greater marketing impact. 2X is a services partner of 6sense, Salesforce, Adobe Marketo Engage, HubSpot, Bombora, Drift, WordPress, Google, Meta, and many other leading MarTech platforms.
With over 550 team members globally, 2X is backed by private-equity firm Recognize Partners. 2X has been recognized as one of the fastest-growing companies in the US by Inc. and the Financial Times.