Marketing Growth Playbook: How to Make Your CFO Love Marketing (While Protecting Your Budget)

Struggling to get your CFO on board with marketing investments? In this webisode of our Marketing Growth Playbook series, we explore actionable strategies for CMOs at global enterprises to build trust with finance leaders, protecting your budget while proving marketing’s ROI. Gain actionable insights to:

• Connect marketing investments directly to revenue outcomes with precision analytics
• Use data-driven storytelling to elevate budget conversations with finance executives
• Demonstrate the long-term financial impact of marketing spend, showcasing ROI and revenue attribution clearly

Join Lisa Cole, CMO of 2X, and Rich Carroll, Principal of the CFO Advisory Practice at Maximus Partners, as they demonstrate enterprise-tested methods that transform marketing from an expense line into a revenue-driving powerhouse.