CMO conversations: Reimagining B2B marketing to meet changing executive, market, and customer expectations

As more and more CMOs find themselves excluded from key boardroom discussions, how can they increase their strategic value and impact on the C-suite?

In the first part of this two-part webinar series, Scott Vaughan, CMO and GTM Advisor, facilitates this discussion with Jennifer Ross, Executive Director of Marketing Strategy and Consulting at 2X, and Heidi Melin of Hellman & Friedman, former Adobe Workfront CMO.

These seasoned marketing experts will dive into how today’s top marketing teams tackle balancing lean budgets with big expectations—sharing strategies on everything from mastering boardroom conversations to positioning marketing as a true growth driver.

Watch the webinar to get insights on:

• What other B2B CMOs are doing to reconcile low budgets with high—and ever-evolving—expectations
• The different levers you can pull to increase the value of marketing and drive real value for your organization
• The essential relationships and conversations CMOs need to have with the right stakeholders to ensure strategic alignment and long-term success

You can also access the full presentation slides here.