The system most CMOs
are running wasn’t built for this.

Great CMOs don’t fail because they lack strategy. They fail because the system they’re running it on wasn’t built to deliver it. That’s why the best CMOs don’t build. They orchestrate with 2X.

  • When the mandate shifts, the model shifts with it. No reorgs, no renegotiated scopes, no lag.
  • Strategy, execution, technology, and AI — one accountable partner. You move at board speed. And you deliver the impossible so consistently, it becomes your reputation.

How 2X works

Grounded in Operating Model Design and Strategic Consulting.
Three solutions, one accountable partner.

Marketing-as-a-Service
Marketing-as-a-Service

The CMO mandate keeps growing. The team doesn’t. On-demand access to 1,300+ GTM professionals, plus automation across creative and content, demand, ABM, paid, SEO/GEO and web. Scale with priorities, not headcount.

AI Center of Excellence
AI Center of Excellence

Most CEOs say AI is their top priority. Almost none are far enough along. Managed services, certified experts, and 100+ purpose-built agents embedded into your operating model. Stop piloting. Start proving.

GTM Engineering & Orchestration
GTM Engineering & Orchestration

Fragmented systems turn attribution into a guessing game. We draw on 1,000+ B2B best practices to unify RevOps, MarOps, data and ABM infrastructure into one accountable, automated system that aligns marketing to revenue.

Our leadership team

Executives who bring decades of marketing, revenue, and operational excellence to every client partnership.

Domenic Colasante 

Founder and Chief Executive Officer 

David Wasserman

Board Member, Co-Founder and Managing Partner at Recognize

Mike Grady

Board Member, Partner at Recognize

Jack Berney

Board Member, Principal at Recognize

Richard Matus

Board Member, Principal at Insight Partners

Barrie Markowitz

Board Observer, Executive Vice President at Insight Partners

David DeWolf

Independent Board Advisor

Drew Murphy 

Chief Financial and Operating Officer 

Lisa Cole

Chief Marketing, Product, and AI Officer

Ryan Heinig 

Chief Revenue Officer 

Emily Atkinson 

Chief Client Officer 

Jamie Whitacre

Chief People Officer 

Your competitors are still explaining what they can’t do.

The CMOs winning aren’t waiting on headcount or budget. They’re orchestrating.