CMO conversations: Aligning sales and marketing for greater C-suite impact

Is there a disconnect between your marketing and sales dashboards? In this episode, we tackle how CMOs can bridge that gap by:

• Aligning on growth goals across departments
• Reporting metrics that reflect business outcomes, not just campaign success
• Collaborating with sales, finance, and customer success to ensure shared accountability

Tune in as Heidi Melin and Scott Vaughan discuss how to drive sales-marketing alignment and maximize business impact.