Insights

January 7, 2025 | Webinar

CMO x CFO Unplugged: Budget negotiations amid unexpected changes

When: January 7, 2025
Length: 3 Minutes

Budget conversations with your CFO are a delicate art.

In our webisode series, Marketing and Finance Unplugged, we unpack the critical strategies CMOs need to foster collaboration with their CFOs when the unexpected arises. Learn how to:

  • Approach budget conversations with confidence and clarity, even when resources seem locked
  • Align budget shifts with evolving market dynamics and competitive pressures
  • Identify opportunities within existing budget allocations to address new priorities without derailing current plans

Watch the candid discussion between CMO and CFO of 2X—Lisa Cole and Brandon Sullivan—as they break down the silos between marketing and finance, empowering leaders to embrace a more collaborative, results-oriented approach.