2X appoints Greg Pumilia as chief customer officer

2X, the pioneer and leading provider of B2B marketing as a service (MaaS), adds technology marketing executive Greg Pumilia to its leadership team as Chief Customer Officer (CCO) to accelerate growth and ensure client success.

2X has undergone rapid customer growth and currently ranks #633 in Inc. 5000’s prestigious list of Fastest Growing Private Companies in America. The company’s transformational MaaS model enables B2B marketing leaders to expand execution capacity and impact while reducing total labor cost, which has resulted in a three-year revenue growth rate of 759%. This growth is evident of a strong and loyal customer base, and with this executive appointment, 2X solidifies a customer-centric culture at the heart of its growth strategy.

As CCO, Greg will provide the structure for continued customer success, along with the world-class employees in 2X Malaysia who deliver leading-edge marketing execution services. He will evolve 2X services, enhance governance models, elevate client value realization, and advance the proactive and forward-thinking recommendations that 2X brings to its clients.

Most recently, Greg was Vice President of Digital Demand Generation and Business Development at SAP North America (NYSE: SAP). “2X is thrilled to have someone with Greg’s track record of success on our executive leadership team. Greg has more than 20 years of marketing experience in the tech industry delivering market-leading awareness, demand generation, and inbound customer programs to the enterprise and small and medium markets,” said 2X CEO Domenic Colasante. “He has introduced many models that B2B CMOs rely on today, including the demand center concept, marketing shared services, and the lead-to-revenue management approach. He has experience in leading teams of internal and external resources, and more importantly, understands the power of the 2X model first-hand.”

Greg’s experience will enable 2X to continue its development of marketing managed-service solutions that CMOs desire to be competitive; ensure a customer perspective is integrated into every decision made about process, scale, training, and investments; and organize delivery and client success models to further enable passionate and dedicated 2X team members to exceed customer expectations.

“I always considered myself to be a business transformation leader first and marketer second, and I believe that mentality is critical to achieving breakthrough marketing impact,” said Greg Pumilia. “I stood in the shoes of a 2X customer, and this opportunity provides me with ability to influence all aspects of client management, delivery, solution development, and employee satisfaction with a goal of long-term customer value. I am excited for the opportunity to join such a forward-thinking company that provides impact in the places where CMOs need it the most – getting work done – which is a problem increasingly complicated by the Great Resignation, accelerated in the war for top talent, and constrained by the shifting skillsets required of the new-age B2B marketer. I highly value the obsessive client culture of the employees at 2X and am excited that I now get to be a part of that mission, working with the best CMOs in the industry to fulfill their growth ambitions.”

About 2X

Founded by three former B2B CMOs, 2X brings scale to B2B marketing. At the center of the operating model transformation trend, we double marketing’s revenue impact, execution efficiency, and capacity for innovation. With capabilities across marketing operations, martech management, demand creation programs, digital marketing, account-based marketing (ABM), and creative services, we lead the marketing as a service (MaaS) category through our unique model that packages both the new-age digital marketer and an uncompromising revenue impact mindset with global delivery economics. Our clients experience transformational growth in marketing’s contribution to revenue and overall enterprise valuation.

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