A new B2B marketing model generated $28M in sales pipeline in a year

Healthcare company CareATC utilized an unconventional marketing solution to solve a common hurdle many companies encounter—a great product in need of a stronger brand image. Shifting strategy to the marketing-as-a-service (MaaS) model equipped CareATC with the resources needed to elevate their business beyond what a basic sales-driven marketing approach can deliver, resulting in a multimillion-dollar boost to the sales pipeline within a year.

Read the case study to learn how the MaaS model enabled CareATC to:

• Overcome five of its biggest marketing challenges, while bolstering demand generation and pipeline acceleration
• Augment their marketing capacity without a hefty investment
• Generate over $28 million in sales pipeline in a year