Oct 10, 2023 | Blog
9 reasons B2B marketing leaders choose 2X over standard agencies
Table of Contents Clearer scope of strategy vs. execution Complete MarTech utilization Deeper B2B marketing expertise Skilled, new-age B2B marketing […]
Sep 29, 2021 | Blog
5 lessons about culture that helped us double in growth in a remote work environment
In the early days of the pandemic, most discussions centered around transitioning to a fully remote workforce and equipping employees with the tools to remain productive…
Jun 08, 2021 | Blog
Quick check: are you seeing these red flags in your marketing?
Even though marketing plays a crucial role in generating leads, accelerating the pipeline, and driving more revenue, it’s hard to shake off its reputation as a cost center.
Mar 02, 2021 | Blog
Not sure about MaaS? The top 5 questions, answered
Amidst cost-cutting measures in tough times, the last thing any organization should do is put a stop to their marketing activities. While there is a temptation to see marketing as just another cost center, the organization needs…
Jan 25, 2021 | Blog
Create more value from these 5 critical B2B marketing strategies
From SEO to ABM, B2B marketing leaders have many powerful tools they can leverage to create more value for the business. But all too often, budget and resource constraints mean they aren’t able to use them…
Sep 29, 2020 | Blog
4 simple cost-saving tactics to turn your marketing budget around today
To continue delivering five-star business results on single-star budgets, the modern CMO will increasingly rely on salient cost optimization measures. For the uninitiated, cost optimization as an exercise may…
May 04, 2020 | Blog
4 lessons learned about working remotely: perspectives from an offshore B2B marketing agency
Due to COVID-19, many companies are now rapidly shifting their workforces to remote settings, and while others have discussed at length measures to pivot to remote work, or the technology businesses should leverage,
Feb 17, 2020 | Blog
Rebranding operations: the missing link between you and a successful rebrand
Marketers love to do rebranding because it gives us an opportunity to imagine a new story, create better connections with our customers, and stay relevant in the market. However, there is a flurry of activity associated with a rebranding effort,
Nov 01, 2019 | Blog
How do you establish better B2B customer relationship management? (Part 2 of 2)
All clients want more from their vendors but building a better B2B customer relationship seems elusive for many. This post shares some best practices that may be missing from your customer engagement and management practice.
Oct 01, 2019 | Blog
How do you establish better B2B customer relationship management? (Part 1 of 2)
What is it about customer relationship management that is so difficult to get right? Why is it so hard for vendors to be the partners you need? This blog covers the different strategies you should adopt as a client to get more value from your vendor.