Oct 01, 2019 | Blog

How do you establish better B2B customer relationship management? (Part 1 of 2)

What is it about customer relationship management that is so difficult to get right? Why is it so hard for vendors to be the partners you need? This blog covers the different strategies you should adopt as a client to get more value from your vendor.

Sep 23, 2019 | Blog

The alternative you never knew to hiring a marketing agency

Wouldn’t it be great if you could hire a marketing agency that has both the upsides of an agency and in-house team, too? Learn the differentiators of a marketing-as-a-service agency and why B2B marketing leaders are relying on MaaS more and more.

Aug 29, 2019 | Blog

Email marketing isn’t dead – it just needs to be done better

Email campaigns are a big deal in 2X, for the simple reason that they’re effective. Unlike paid advertising that disappears when the budget runs out..

Mar 20, 2019 | Blog

Top questions about outsourcing marketing – and the 2X response

Marketing leaders are under pressure to respond quickly to the needs of the business; constantly driven to take action to increase demand to sales or add new capabilities to support goals for growth.