In today’s tough economic conditions, marketing leaders don’t just benefit from being agile; they depend on it.
Whether it’s adapting to new industry disruptors or racing to capitalize on emerging trends, marketing leaders are expected to pivot—quickly securing additional resources and getting them up to speed to fulfill new priorities—at the drop of a hat.
As priorities expand and workloads increase, marketing leaders often choose to hire more people, but that means cutting back on spend on other areas, such as MarTech, or simply resorting to saying “no” to the business’s demands.
But there’s a better way: reimagining the marketing operating model with a subscription-based resourcing model.
Why a Subscription-Based Resourcing Model?
The traditional marketing operating model relies heavily on fixed resourcing, notably, in-house hires that require significant effort to hire, train, and retain.
Gartner’s “Recession Playbook for Marketing Leaders” called out the need to “fundamentally rethink” the operating model, particularly around how an enterprise leverages talent and labor, whether in-house, outsourced, part-time, or full-time employees.
The report added how organizations that were using shared services and outsourcing as part of their operating model transformation have documented success.
At 2X, we believe a subscription-based resourcing model is a revolutionary way to address the need for speed, agility, and adaptability: Simply subscribe to the skilled B2B marketing expertise you need, when you need it. No ramp-up period. No operational headaches.
Four Benefits of a Subscription-Based Resourcing Model
1. Cut Down on Ramp-Up Time and Achieve Faster Time-to-Impact
Marketing departments get to bypass the delays associated with building in-house teams, enabling them to respond to changing priorities in real time.
Traditional in-house new hires can take more than six months to fully onboard and ramp up before they’re able to execute strategies. With a subscription-based resourcing model, 2X can ramp up and start delivering results in as little as 60 days.
Case in point: Global sales training firm Sandler, with the help of 2X, built and launched a successful ABM campaign in just 30 days and saw impressive results within six months:
- A 30% increase in marketing-influenced pipeline
- Over 80 deals accelerated in the pipeline
- Over 300% increase in website engagement
This quick turnaround enables marketing teams like yours to demonstrate value and impact on the business much sooner, helping you stay ahead in a competitive landscape and make rapid adjustments based on market conditions.
2. Save on Overhead Costs
With a subscription-based resourcing model, you only purchase the resources you need when you need them. No 12-month lock-ins that are the standard with traditional agencies.
This flexible approach eliminates the overhead costs associated with permanent in-house hires, giving you full control of your spend and the freedom to reallocate your resources for more programs and strategic initiatives.
Additionally, as 2X operates as an offshore partner with two delivery centers in Kuala Lumpur, Malaysia, and Manila, the Philippines, our subscription-based resourcing model costs 30-50% less than US in-house teams on average.
By optimizing costs and maximizing resource efficiency, marketing leaders can deliver greater ROI while working within tighter budgets.
3. Focus Internal Teams on Core, Strategic Work
One of the main advantages of this model is the ability to free up internal resources for high-impact, strategic work. By outsourcing operational tasks, internal teams can focus on initiatives that drive differentiation and growth.
The division of labor between internal teams and external specialists is key to this transformation.
Rethinking the Work: Core vs. Non-Core Tasks
- Non-Core Tasks: Content production, SEO execution, data analysis, marketing automation management, and more, which are essential but can be efficiently outsourced.
- Core Tasks: Strategic planning, product positioning, and brand development, which require deep institutional knowledge and alignment with business goals. When non-core tasks are outsourced, marketers get to focus on the work that they need to be the best in the world at.
When marketing leaders divide work between internal teams and external specialists, they ensure that in-house experts are focused on work that drives competitive advantage.
4. Greater Marketing Impact with End-to-End, World-Class Expertise
Traditional agencies often specialize in a single or limited number of expertise, with often rigid contracts and capabilities that aren’t built to accommodate evolving needs.
2X’s unique model ensures marketing departments are primed to respond to changing market conditions and deliver impact quickly by providing:
- Access to a wide array of skilled, certified expertise adept in MarTech management, ABX campaign build and execution, content and creative production, and more
- Best practices established from years of experience serving over 100 clients, some organizations like yours which may be facing the same business problems
- Collaborative, cross-functional teams who work together to help your marketing teams come up with a unified plan of attack
We’ve launched a webisode series to help marketing leaders transform the marketing operating model to deliver greater impact—as discussed by real-life B2B CMOs and marketing veterans.
Here’s a glance at how you can start rethinking your approach to resourcing, plus the steps you can take to begin your transformation journey.
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