As CFOs, you’re all too familiar with CMOs constantly requesting additional marketing headcount to drive growth. But these demands come with hefty, long-term operational costs that can eat into your bottom line.
And at a time when market conditions are more volatile than ever, how do you balance the need for more marketing expertise without sacrificing financial performance and agility?
That’s why more and more CFOs are turning to on-demand resourcing. By subscribing only to the marketing expertise you need, when you need it, you’ll save on marketing dollars and gain access to world-class B2B marketing expertise that are adept at driving revenue. No lock-in period also ensures you have full control over your spending.
Here are three major financial and operational benefits of choosing a subscription-based resourcing model and how they can transform marketing costs into revenue growth.
1. Create a positive and immediate impact on your P&L
An on-demand resourcing model enables a reimagined operating model that allows you to scale your marketing in a cost-effective way, primarily through the ability to:
- Leverage offshore delivery centers in Kuala Lumpur and Manila for equivalent onshore output at reduced labor costs
- Ensure rapid improvement to your EBITDA analysis with adjustable restructuring
- Translate marketing jargon and metrics into clear Board reporting with programs designed to measure ROI and produce continuous revenue impact
2. Scale up or down with an always-on global operating model
A subscription-based approach to resourcing enables you to:
- Avoid full-time hire-and-cut decisions, preserving morale and organizational cohesion
- Scale up and down to match changing marketing needs in real time with adaptable capacity and output
- Offload operational run tasks to specialists, freeing your internal workforce to focus on core and strategic work
3. Drive growth with a revenue-generating marketing engine
End-to-end marketing services, a full suite of MarTech tools, and time-tested workflows help deliver greater long-term revenue impact:
- Make the most of your MarTech by leveraging agency partnerships with providers like 6sense, Adobe Marketo Engage, Bombora, Salesforce, Drift, HubSpot and more
- Ensure consistent results with a pool of 600+ certified B2B marketing experts, with specializations from data and analytics to content creation
- Drive operational efficiency with best practices and workflows honed by over 100+ successful client engagements
Proof of Impact
2X client engagements have consistently lowered costs and produced long-term revenue growth. Here are a few of our case studies:
- Brightcove – 55.6% reduction in cost per account engaged ($8.04 to $3.57) on the same budget
- SAP – Achieved 67% labor cost savings and delivered $1:112 ROI on program investment to pipeline value
- Sandler – Saw a 30% increase in marketing-influenced pipeline, and over 80 deals accelerated
- Spirion – Reduced labor costs by 44% and created $4.45M in new pipeline value in one quarter
Best-in-Class Marketing Services with 2X
Our Revenue Marketing Resource Center (MRC) powers marketing for high-growth companies, with service quality underpinned by the 2X Center of Excellence (COE) Lab—an incubator that stress-tests modern technology with execution-level best practices. Our end-to-end engine of managed services includes:
1. Strategy & Consulting
From messaging to campaign strategy and marketing operating model design, get strategic, data-driven advice to give your business a competitive edge. Our services include providing assessments, marketing and brand strategy, and advice for MarTech selection, just to name a few.
2. MOps, Tech & Analytics
Get the most out of your MarTech stack and streamline day-to-day work with dedicated, certified MOps talent. Our MOps professionals excel in MarTech management, streamlining workflows and processes, managing databases, generating actionable reports, and seamlessly integrating your suite of MarTech tools.
3. Campaigns & Demand
Gain multi-channel execution capacity and new-age marketing expertise to drive and scale next-generation digital, ABM, and demand campaigns. 2X’s expertise also includes advertising and media management, web experience optimization, and SEO.
4. Content & Creative
Fuel growth with high-impact creative services such as content creation, graphic design, UI/UX, web development, video generation, and more.
Get More Mileage Out of Your Marketing Budget with 2X
As revenue headwinds continue to blow, the marketing function is now more important than ever to help companies generate revenue. Instead of slashing marketing budgets altogether, CFOs must look for a viable way to increase marketing’s impact but at a fraction of the cost.
Transforming your marketing operating model with on-demand resourcing translates positively to your bottom line. 2X’s unique approach to B2B marketing introduces opportunities for long-term revenue impact and execution efficiency—driving growth even in the most challenging market conditions.
Learn more about our services and how we can help you transform marketing costs into revenue growth. Contact us today for a free consultation.
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