The resourcing model that aligns marketing with your CFO’s goals

As B2B organizations navigate tighter budgets, escalating competition, and the demand for measurable results, aligning marketing strategies with financial priorities is no longer optional—it’s essential.

At the heart of this alignment lies the marketing-as-a-service (MaaS) model, a flexible approach designed to bridge the gap between marketing innovation and financial rigor.

Three ways this model runs in parallel with CFO priorities

Here’s how this unique resourcing model empowers marketing leaders to achieve scalable results, optimize budgets, and deliver outcomes that meet CFO expectations while driving sustainable business growth.

1. It translates marketing activities into tangible business outcomes

Marketing leaders often face the challenge of translating complex marketing metrics into terms that resonate with CFOs, such as ROI and EBITDA.

This resourcing model solves this issue by embedding financial accountability into every facet of marketing operations by supporting the following:

• Data-driven decision-making: This approach leverages advanced analytics to provide clear, actionable insights. With 2X’s team of new-age marketing professionals trained across platforms like 6sense or Salesforce, marketing activities can be directly linked to revenue impact, a language CFOs understand.
• Board-ready reporting: 2X integrates metrics that translate marketing efforts into financial results. With programs designed to measure ROI and track consistent revenue impact, we help marketing leaders give their CFOs clear, actionable insight to justify each investment.

2. It’s cost-efficient without sacrificing impact

One of the critical friction points between marketing and finance lies in fixed costs. Traditional marketing teams often come with rigid structures that fail to flex with business cycles.

CFOs appreciate the ability to tap into high-caliber talent without incurring the cost of full-time specialists. By leveraging offshore delivery centers and a shared services approach, this unique resourcing model delivers equivalent output at significantly reduced costs.

• Optimized resource allocation: Instead of hiring full-time staff for fluctuating workloads, 2X’s model enables organizations to scale up or down as needed, eliminating the financial burden of permanent overhead.
• Proven savings: 2X’s clients report up to 67% savings in labor costs, translating into higher profit margins without compromising execution quality.
• Always-on global operations: With access to a global talent pool of over 1,000 new-age marketers, this subscription model ensures that marketing operations continue uninterrupted, regardless of time zones or shifting priorities.

Does your company rely on high-volume, low-margin sales? Or are you targeting fewer, higher-value deals? Understanding the revenue model is critical to determining where marketing can drive the greatest impact.

3. It’s a way to get MarTech investments back on track

MarTech stacks are both a blessing and a burden. CFOs, wary of underutilized investments, expect operational efficiency—a promise that this resourcing model fulfills. Here’s what you can expect:

• Optimized MarTech management: 2X’s approach to flexible resourcing includes certified MOps talent that integrates, manages, and maximizes the value of tools like 6sense, Adobe Marketo Engage, and Salesforce. This reduces redundancy and ensures every dollar invested delivers returns.
• Proven workflows: Time-tested processes, honed across 100+ client engagements, ensure operational efficiency. For CFOs, this means predictable, measurable outcomes without ballooning overheads.

A new era of collaboration

2X’s on-demand, subscription model doesn’t just align marketing with CFO goals; it transforms marketing into a strategic driver of business success.

By addressing the unique needs of both CMOs and CFOs, this approach fosters a collaborative relationship built on trust, transparency, and measurable impact.

For marketing leaders struggling to align their strategies with financial expectations, this approach offers a clear path forward. It’s time to break down the silos, embrace flexibility, and reimagine marketing’s role in driving organizational growth.

We’ve launched a webisode series to help marketing leaders align on shared goals and speak the language of the CFO, unlocking the full potential of the marketing and finance partnership.

Here’s a glance at how you can start realizing and fostering shared goals—so that you and your CFO can build trust, optimize budget allocation, and drive greater impact for your organization.