In this case study, we examine how implementing an employee advocacy program coupled with thought leadership content produced by 2X, helped WGroup achieve the following milestones in their marketing initiatives:
Key Takeaways
- Garnering 7,361 clicks, 7.9 million impressions, $1.1 million in revenue, $2 million in pipeline sales
- Finding key strategies to create a highly successful content creation engine
- Raising the level of brand value and widespread employee understanding of the company’s direction and vision
