Jan 03, 2025 | Blog
The resourcing model that aligns marketing with your CFO’s goals
As B2B organizations navigate tighter budgets, escalating competition, and the demand for measurable results, aligning marketing strategies with financial priorities […]
Jan 03, 2025 | Blog
Strategic marketing budgets: how to ditch random tactics for goal alignment
Marketing leaders are no strangers to the annual budget grind—those exhaustive planning sessions that determine what’s possible for the year […]
Jan 02, 2025 | Blog
Three myths marketers should stop assuming about their CFO
As a marketing leader, you’ve probably heard it all when it comes to your finance team: they’re risk-averse, obsessed with […]
Nov 26, 2024 | Blog
A new era in marketing: Subscription-based resourcing explained
In today’s tough economic conditions, marketing leaders don’t just benefit from being agile; they depend on it. Whether it’s adapting […]
Nov 22, 2024 | Blog
The future of marketing is flexible: Rethinking how we resource for success—and why
Let’s be honest. While marketing has undergone a remarkable transformation—Boards are no longer satisfied with metrics like impressions or MQLs; […]
Nov 05, 2024 | Blog
Marketing speak vs. business speak: How to bridge the disconnect
As marketing leaders, we know the power of a well-crafted campaign—brand impressions, website visits, marketing-qualified leads. But when we present […]
Nov 04, 2024 | Blog
Three ways CMOs can leverage the buyer’s journey to command boardroom conversations
No one understands the buyer’s behavior better than the CMO—so why isn’t marketing leading more boardroom conversations? Yet, in the […]
Nov 04, 2024 | Blog
How CMOs can own their seat—and the conversation—in the boardroom
As a CMO, you know the feeling: you finally get your seat in the boardroom, only to find that while […]
Nov 04, 2024 | Blog
It’s not just marketing anymore: CMOs as business leaders
Imagine this: You’re the CMO, stepping into an executive meeting. You present your marketing dashboard, and everything’s green—leads are up, […]
Oct 03, 2024 | Blog
The Challenge JAGGAER, a powerhouse in the procurement software space, was at a crossroads. Despite deploying Account-Based Experience (ABX) strategies […]