Jan 20, 2020 | Blog
7 biggest B2B marketing trends every CMO should know (in 2020)
From intent data to martech optimization, understanding the latest industry trends will help B2B marketing leaders achieve the best outcomes from their strategies and investments in the new year.
Jan 14, 2020 | Blog
Intent data: why speed is the key to greater sales revenue
Having accurate intel on your potential customers’ background––from where they are in the buying process to their content consumption behavior and IP address––is essential so as to not end up shooting in the dark.
Dec 02, 2019 | Blog
4 reasons marketing as a service (MaaS) should be in every CMO’s 2020 budget
The unfortunate reality is that many CMOs are expected to prove that marketing efforts translate into business revenue, even when they’re saddled with too many constraints to do so properly. They also struggle constantly to change the mindset that marketing is a cost center that runs as a standalone silo.
Nov 14, 2019 | Blog
How 2X generates leads and increases conversion rates using FlippingBook online
2X provides a full range of professional marketing services from creating thought leadership content to execution of demand gen campaigns via emails, social, and paid advertising.
Nov 05, 2019 | Blog
6 B2B marketing strategies to improve conversion rates
When it comes to B2B marketing, your website is the first front that potential clients encounter, and that first impression will either lead them to want to know more or to hit the back button to search for your competitors.
Nov 01, 2019 | Blog
How do you establish better B2B customer relationship management? (Part 2 of 2)
All clients want more from their vendors but building a better B2B customer relationship seems elusive for many. This post shares some best practices that may be missing from your customer engagement and management practice.
Oct 03, 2019 | Blog
5 digital marketing tips: how to create powerful content in 2019
What makes digital content powerful in 2019? Beautiful language and clean design. Bright infographics and links to the newest research.
Oct 01, 2019 | Blog
How do you establish better B2B customer relationship management? (Part 1 of 2)
What is it about customer relationship management that is so difficult to get right? Why is it so hard for vendors to be the partners you need? This blog covers the different strategies you should adopt as a client to get more value from your vendor.
Sep 27, 2019 | Blog
Top 5 reasons to consider an offshore team for B2B marketing
Nearly two-thirds of businesses outsource their marketing. And those that utilize the marketing capability and capacity of an agency often see greater results than when managed in-house.
Sep 23, 2019 | Blog
The alternative you never knew to hiring a marketing agency
Wouldn’t it be great if you could hire a marketing agency that has both the upsides of an agency and in-house team, too? Learn the differentiators of a marketing-as-a-service agency and why B2B marketing leaders are relying on MaaS more and more.