Oct 01, 2020 | Blog
Businesses are always looking to cut costs, and today’s CMOs are being asked to do more with less. However, reducing marketing spend affects sales…
Sep 29, 2020 | Blog
4 simple cost-saving tactics to turn your marketing budget around today
To continue delivering five-star business results on single-star budgets, the modern CMO will increasingly rely on salient cost optimization measures. For the uninitiated, cost optimization as an exercise may…
Sep 01, 2020 | Blog
Two ways to effectively advertise on a lower budget
One of the biggest mistakes companies can make when the economy is in a downturn is to cut their marketing and advertising budget. Though this strategy may save you dollars now, skimping on advertising shuts off an important lead source…
Jul 20, 2020 | Blog
How (not) to position SEO to the C-suite
The current economic environment is putting a new level of scrutiny on marketing budgets, and despite SEO being such an imperative, marketing leaders find defending SEO investments…
Jul 14, 2020 | Blog
How to atomize your content for high-impact marketing in 4 steps
B2B content marketers are constantly seeking the most effective and economical approaches to connect with our audiences. Yet, many of us overlook one of the most impactful strategies: content atomization.
May 18, 2020 | Blog
Developing a data-driven strategy to atomize your B2B marketing content
When it comes to content marketing, the only way to improve results is to create more content. Right? Wrong. According to the BrightEdge Future of Content Marketing survey, “43% of marketers say 77% of their content…
May 11, 2020 | Blog
5 fundamental components of an ABM strategy to drive revenue impact
With the B2B sales cycles averaging 12-18 months, it is not surprising that marketing leaders are being asked to do more to keep opportunities warm…
May 04, 2020 | Blog
4 lessons learned about working remotely: perspectives from an offshore B2B marketing agency
Due to COVID-19, many companies are now rapidly shifting their workforces to remote settings, and while others have discussed at length measures to pivot to remote work, or the technology businesses should leverage,
Apr 27, 2020 | Blog
5 strategies B2B CMOs should focus on during the coronavirus crisis
As the coronavirus (COVID-19) pandemic spreads and global supply chains get disrupted, it’s no longer business as usual for B2B companies. Some economists are projecting huge losses to the global economy, and a global recession is likely.
Apr 13, 2020 | Blog
3 ways most B2B content operations fall short—and what to do about it
No matter how mature you think your B2B content function is, no matter how large or small the team, as a marketer, you are inevitably slammed by demands for more and new content that needs to be…