Sep 24, 2024 | Blog
How CFOs can leverage on-demand marketing expertise to drive revenue growth
As CFOs, you’re all too familiar with CMOs constantly requesting additional marketing headcount to drive growth. But these demands come […]
Sep 23, 2024 | Blog
We’ve got revenue attribution all wrong
The debate around marketing attribution seems to never end. It’s an ongoing tug-of-war between marketing and sales, and often, it’s […]
Jul 05, 2024 | Blog
Should you build or buy offshore B2B marketing?
5 Crucial Factors to Guide Your Decision Between Captive Models and Established Vendors Marketing budgets are on the decline again. […]
Jun 05, 2024 | Blog
How FARO transformed its marketing operating model with 2X, reducing spend and increasing ROI
When Lisa Cole first stepped into the role as vice president of corporate marketing at FARO Technologies in late 2019, […]
Dec 07, 2023 | Blog
3 Strategies to Create, Measure, and Report on MOps ROI to the C-Suite
In a report by Gartner1, a staggering 75% of CMOs say they’re being asked to do more with smaller budgets. In fact, […]
Nov 14, 2023 | Blog
The CFO’s introduction to leveraging marketing as a service (MaaS) for revenue growth
78% of global B2B professionals continue to spotlight revenue growth, according to Forrester. But when revenue headwinds pick up, expense […]
Oct 11, 2023 | Blog
30-50% faster content production: How generative AI is changing the game for B2B marketers
The “do more with less” mandate has reached new heights. According to Gartner1, not only have marketing budgets fallen to […]
Oct 10, 2023 | Blog
9 reasons B2B marketing leaders choose 2X over standard agencies
Table of Contents Clearer scope of strategy vs. execution Complete MarTech utilization Deeper B2B marketing expertise Skilled, new-age B2B marketing […]
Sep 29, 2023 | Blog
3 reasons your MarTech stack is fragmented—and what to do about it
MarTech utilization has hit an all-time low this year with marketing departments using only 33% of their current capabilities (down […]
Jul 04, 2023 | Blog
2X lands partnership with WordPress hosting provider WP Engine; expands pool of web developers
Learn how 2X’s pool of offshore web developers can help B2B companies build high-quality WordPress websites by…