RSVP today

Details

Date and Time: June 10, 2025 | 9:00 AM – 1:00 PM

Location: 6sense NYC Office – 30 West 21st Street, 2nd Floor, New York, NY 10010

Agenda

9:00 – 9:15 AM

Welcome and opening

9:15 – 10:00 AM

Talk + demo: Intelligent Workflows in action (Adam Kaiser, 6sense)

10:15 – 11:00 AM

Interactive campaign workshop

11:15 AM – 12:00 PM

Org + ops strategy session (Will Waugh, 2X)

12:00 PM onwards

Lunch and networking

Tools and teams in sync: Building the modern GTM operating model

You’re under pressure to launch faster, scale smarter, and personalize more, without extra headcount or added complexity. Tech helps, but the real unlock? A new GTM operating model. 

Join Adam Kaiser, VP of Brand & Growth Marketing at 6sense, and Will Waugh, Senior Principal of Marketing Strategy at 2X, for a hands-on Innovation Lab hosted by 2X and 6sense. You’ll see how high-performing orgs use Intelligent Workflows (IWF) to streamline omnichannel campaigns, break down silos, and power personalized execution without drowning in manual ops or tool sprawl. 

Then, zoom out with Will as he shares a practical framework for aligning teams, tools, and processes to support this kind of execution at scale.

In this session, you’ll: 

  • See IWF in action with real campaigns, real data, real workflows 
  • Work through your own campaign with live expert feedback 
  • Unpack how GTM leaders are restructuring around workflows, not org charts 
  • Connect with senior peers tackling the same challenges you are 

Attendance will be capped to keep the session interactive and high-impact.

Bring your next big campaign idea. Leave with a blueprint to launch it faster with less friction, more clarity, and better results.

Stick around for lunch and join a candid conversation with peers who are building the next-gen GTM engine from the inside out.

Reserve your spot