How top B2B marketing CMOs transformed their operating model and saved millions

Every day, CMOs face increased pressure to grow revenue and achieve more marketing impact. But how does a CMO achieve those targets without adding on costs to their marketing budgets?

Download this case study, where we dive into three examples where top companies that saved up to 50% on budget and streamlined operations by adopting a new operating model: marketing as a service (MaaS).

Learn how marketing leaders leverage MaaS to:

• Bridge the skills gap in their teams, like optimizing martech investments and managing account-based marketing programs
• Outsource execution and continuous improvement, so in-house teams can focus on strategy
• Streamline marketing operations to improve conversion rates and scale the business

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