Marketing as a service: a new B2B marketing operating model to drive impact at lower cost

Unprecedented access to data and technology has fundamentally shifted how marketers measure success and make decisions. One consequence is that today’s marketing leaders face increasing pressure to do more with less.

How can CMOs deliver greater impact, drive organizational growth, and optimize marketing dollars? The answer may be in restructuring their teams with a data-driven approach to B2B marketing..

Download this white paper for insights into:

• The four core drivers of transformation that CMOs need to address
• The pros and cons of different operating models including marketing as a service
• How MaaS transforms marketing into a vital growth engine for the business