Your growth engine just got smarter
B2B CMOs must drive revenue growth while optimizing budgets, yet traditional marketing models struggle with efficiency at scale. With longer conversion cycles and a complex buyer’s journey, execution gaps persist. Now, with 2X and Intelligent Demand joining forces, enterprise marketers can turn strategy into measurable revenue—faster, more efficiently, and at lower cost.
With the 2X + ID advantage, B2B CMOs can now achieve:
Cut total program costs by 51% on average—2X’s execution model reduces overhead and program inefficiencies.
Leverage 100+ Growth Tech Partnerships & Certifications, ensuring full utilization of platforms like Salesforce, Marketo, 6sense, and more.
Close 6 – 11% of target accounts for 25% less—ID’s ABX programs improve conversion rates while lowering acquisition costs.
Achieve 60% lower cost per engaged account, targeting high-value prospects more effectively.
Scale marketing operations 6.5x faster – reducing activation times from 91 days to 7 – 14 days with 2X’s on-demand execution model.
A 3:1 lifetime value (LTV) to customer acquisition cost (CAC) ratio, proving marketing efforts drive long-term profitability and sustainable revenue growth.
Meet Intelligent Demand
The experts in revenue-driven growth
For over a decade, Intelligent Demand (ID) has helped leading B2B organizations transform demand generation, account-based experiences (ABX), and revenue operations (RevOps) into high-impact, high-efficiency engines for sustainable growth.
Account-based growth (ABX)
Move beyond traditional demand generation to create high-converting, multi-channel buyer experiences tailored to your ICP.
Revenue operations (RevOps)
Align your marketing, sales, and customer success teams with unified data, insights, and automated workflows to increase conversion rates and deal velocity.
MarTech & data integration
Optimize your MarTech stack with AI-driven insights, predictive analytics, and full-funnel measurement for more precise targeting and engagement.
Full-funnel demand generation
From brand awareness to sales acceleration, ID builds integrated growth programs that drive marketing efficiency and measurable pipeline impact.
Paid media & performance marketing
Data-driven advertising strategies that focus on pipeline quality, not vanity metrics—using first-party data and intent signals to reach in-market buyers.
Creative & content strategy
Powerful messaging, positioning, and creative execution that connect with enterprise buying committees at every stage of the journey.
Where 2X comes in
Turning strategy into scalable execution
While ID builds high-impact growth strategies, 2X ensures flawless execution at scale. As the leader in Marketing as a Service (MaaS), 2X provides a subscription-based, AI-enhanced model that enables companies to scale marketing impact without increasing overhead.
AI-powered marketing execution
On-demand execution resources spanning digital marketing, content production, campaign operations, and analytics—delivered faster, smarter, and more cost-efficiently.
Demand generation at scale
A global team of highly specialized marketers ensures seamless activation of campaigns across multiple channels—reducing reliance on traditional agencies or in-house expansion.
MarTech & automation support
2X helps companies maximize their existing marketing technology investments, ensuring seamless orchestration between CRM, automation, and analytics platforms.
Creative & content production
Scalable, high-quality creative and content production—designed for personalization, ABM, and multi-channel engagement.
Campaign optimization & analytics
AI-driven insights, predictive modeling, and continuous testing to optimize marketing performance and drive lower customer acquisition costs (CAC).
You now gain access to Intelligent Demand’s high-impact growth strategy and consulting services—ensuring that your marketing investments are aligned with business objectives.
- Fix low-converting campaigns.
Are your ads getting clicks but not pipeline? ID identifies drop-off points and optimizes messaging and touchpoints to increase conversion rates. - Stop sending leads that sales won’t work.
ID helps define what a “qualified lead” actually looks like, ensuring sales receives accounts, not just contacts. - Focus on higher-value buyers, not just more leads.
ID shifts your demand-gen from lead volume to targeting accounts that buy faster, spend more, and stay longer. - Reduce reliance on paid ads.
ID builds high-value content and ABX strategies that generate demand beyond paid channels, lowering your CAC over time.
The business impact: Why trust the 2X + ID model
Compared to traditional agencies and in-house hiring, our model delivers better results at lower costs.
AI-powered data orchestration and predictive targeting help reach the right buyers at the right time, increasing conversion rates and ROI of campaign investments.
We combine cutting-edge AI-driven insights with world-class marketing talent to ensure your programs are strategic, scalable, and high-performing.
Our agile, global delivery model means marketing teams can pivot faster, execute smarter, and capitalize on market opportunities in real time.
Is this the right growth model for you?
This partnership is built for B2B enterprises that:
- Need high-performance marketing strategy and execution—without the inefficiencies of multiple vendors.
- Want to scale pipeline and revenue while reducing customer acquisition costs (CAC).
- Seek seamless integration between strategy, execution, and analytics to drive data-led marketing decisions.
- Prioritize marketing efficiency and automation as a way to increase business impact.
If that sounds like you, let’s talk.
Schedule a strategy session
Want more actionable strategies?
Curious how today’s CMOs should tackle budget constraints, execution challenges, and revenue pressures? Here’s what’s top of mind for marketing leaders now—explore 2X’s expert blogs for more execution strategies and insights.
