Growth goals don’t shrink just because budgets do

You know the feeling when every line of the budget is under review. Your CFO demands cost efficiency, the board wants growth, and your team is expected to deliver both.

The usual cuts only slow pipeline and weaken results. What you actually need is room to adjust, a way to keep spend controlled while still showing impact.

That’s what this guide is about: shifting marketing from fixed to flexible. Flexible spend means you can scale programs without the drag of new headcount, protect EBITDA, and tie every dollar back to pipeline.

Inside, you’ll see how CMOs are working with finance to:

• Lower labor costs without losing capability
• Adjust spend quarter by quarter as targets shift
• Keep campaigns moving while budgets stay tight