Beyond MarTech: The Need for a New Talent Strategy

Most of the time, lackluster campaign efforts aren’t solely the result of insufficient MarTech.

It’s when marketers fall short of optimizing, testing, or implementing strategies that work.

Domenic Colasante, CEO of 2X, is joined by Max Spanier, CEO of Sloane Staffing, to discuss why marketing leaders are finally shifting from MarTech “shopping sprees” to taking a long, hard look at the dynamics of their MOps teams.

Both industry leaders go into:

• Why marketers must build out both strategic and operational levers equally
• The need for a new-age MOps team—and where strategic outsourcing fits on the road to more significant marketing ROI
• The tenets of a next-generation marketing operating model for continued growth