CMO Conversations: Bringing the Customer’s Voice to the Boardroom

In this webisode, we explore how CMOs can drive growth by championing customer insights in leadership discussions. Learn how to:

• Shift focus from internal metrics to customer insights
• Gather and use customer stories to influence decisions
• Lead impactful conversations by prioritizing customer stories—not just data

Heidi Melin and Scott Vaughan share their expertise on how to bring the customer’s voice to the boardroom.