CMO conversations: Don’t say “marketing budget,” say “investment model”

As budgeting season approaches, CMOs need to frame their marketing spend as an investment, not a cost. In this episode, learn how to:

• Position marketing as a growth driver
• Present an investment model that aligns with go-to-market objectives
• Speak the language of ROI and efficiency to win over financial stakeholders

Heidi Melin and Jennifer Ross discuss how to elevate your conversations with the board by shifting the narrative.