Insights
November 3, 2024 | Webinar
CMO conversations: Don’t say “marketing budget,” say “investment model”
When: November 3, 2024
Length: 2 Minutes
As budgeting season approaches, CMOs need to frame their marketing spend as an investment, not a cost. In this episode, learn how to:
- Position marketing as a growth driver
- Present an investment model that aligns with go-to-market objectives
- Speak the language of ROI and efficiency to win over financial stakeholders
Heidi Melin and Jennifer Ross discuss how to elevate your conversations with the board by shifting the narrative.
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