CMO Conversations: The Playbook for Transforming the Business of Marketing

With the boardroom closely monitoring marketing budgets, demonstrating ROI is always a high-stakes endeavor.

In the second part of this two-part webinar series, Scott Vaughan, CMO and GTM Advisor, sits with Domenic Colasante, CEO of 2X; Lisa Cole, CMO and AI Advisor of 2X; and Debbie Murphy, CMO of Chameleon Collective and Board Member at Telesto Strategy to discuss how they’ve faced the grind and emerged stronger.

Watch the webinar and learn how these B2B CMOs:

• Transformed flat or shrinking budgets into strategic investments that drove real ROI
• Positioned the marketing function as a crucial driver of growth and revenue impact
• Navigated successful transformation journeys supported by new-age B2B marketing operating models

You can also view the presentation slides here.