Insights

November 3, 2024 | Webinar

CMO conversations: Translating marketing speak into business impact

When: November 3, 2024
Length: 3 Minutes

To earn a seat at the table, CMOs need to speak the language of the C-suite. In this webisode, learn how to:

  • Show how marketing drives revenue, EBITDA, and financial success
  • Align your marketing strategy with the goals of internal stakeholders
  • Shift from “what marketing needs” to “how marketing drives business outcomes”

Heidi Melin, Scott Vaughan, and Jennifer Ross share actionable strategies for translating marketing speak into business impact.