CMO conversations: Why CMOs should own the entire revenue process

In this episode, we discuss why CMOs must go beyond top-of-funnel marketing activities and take ownership of the entire revenue process. You’ll learn how to:

• Collaborate with sales and customer success to optimize the revenue cycle
• Lead a unified go-to-market strategy across the customer journey
• Proactively identify market shifts and lead cross-functional initiatives

Join Scott Vaughan, Heidi Melin, and Jennifer Ross for a deep dive into how CMOs can make a lasting impact.