CMO x CFO Unplugged: Conversations that drive the bottom line

Navigating the complexities of aligning marketing strategies with financial priorities? 

In the full discussion of Marketing and Finance Unplugged, Lisa Cole, CMO of 2X, sits down with CFO Brandon Sullivan for a no-holds-barred conversation about the realities of marketing and finance collaboration. Together, they delve into: 

• The art of aligning marketing plans with overarching business priorities 
• Why timing, transparency, and trust are the holy trinity for marketing-finance alignment 
• Holding marketing investments accountable—without getting lost in the attribution maze 

Watch this insightful dialogue designed for CMOs and growth leaders who’ve always wondered what a CFO really wants to see from marketing—and how to bridge the gap for mutual success.