From 0 to revenue in 90 days: Sandler’s ABM success story

The foundations of a successful account-based marketing (ABM) initiative are built on three crucial components—strategy, data, and execution.

But marketing teams grappling with limited time and resources may not have the luxury to implement what’s needed for a highly-personalized ABM strategy—which means that even the most well-planned roadmaps could fall short.

It’s why Sandler, a global leader in corporate sales training, leveraged 2X’s unique marketing-as-a-service (MaaS) approach and account engagement platform, 6sense, to build and launch a successful ABM campaign in a mere 30 days.

Kerri Martinek, Head of Global Brand and Marketing at Sandler Training, and Domenic Colasante, CEO of 2X, share how they did it in this eye-opening session at 6sense Breakthrough 2023, driving results in the first six months that look like:

• A 30% increase in marketing-influenced pipeline
• Over 80 deals accelerated in the pipeline
• Over 300% increase in website engagement