How to Prove MOps Value and ROI

MarTech stacks are becoming increasingly complex each year, with headcount and budgets shrinking or remaining stagnant.

For MOps leaders who want to escape the exhausting hamster wheel of justifying marketing ROI, new approaches are needed to articulate and demonstrate impact.

Seth Hutchings—Senior Principal at 2X’s Strategy and Consulting practice and former consultant to some of the world’s largest enterprises including Microsoft, Adobe, and Dell—shares tips and insights into maximizing MOps ROI.

In this clip, you’ll learn:

• The six biggest gaps in your MOps engine you didn’t know about and how to bridge them
• Four strategies to streamline your MarTech stack, optimize your MOps function, and yield greater ROI
• A one-of-a-kind approach to increasing your MOps capacity without hurting your bottom line