Marketing Growth Playbook: What CFOs Really Want to See from Marketing Reports

Is your marketing team fully aligned with your CFO’s financial vision? In this episode of the Marketing Growth Playbook series, Lisa Cole (2X CMO) and Rich Carroll (Principal, Maximus Partners) unpack how marketers can enhance their value in the eyes of CFOs by:

• Proactively involving finance teams in key operational decisions
• Developing KPI dashboards that bridge marketing actions and financial performance
• Transitioning marketing metrics from generic “leads” to concrete opportunities that sales teams can close

This insightful discussion provides actionable frameworks for CMOs at global enterprises seeking to demonstrate clear marketing impact, achieve cross-functional alignment, and secure executive buy-in.

Watch now to turn your marketing reports into powerful tools for sustainable growth and CFO alignment.