Marketing Growth Playbook: Why AI Won’t Save Your Marketing (Unless You Fix This First)

Is AI falling short of your marketing expectations? In this webisode from the Marketing Growth Playbook series, Lisa Cole, CMO of 2X, and Rich Carroll, Principal at Maximus Partners, discuss why AI alone won’t guarantee marketing success. Learn why getting your operational house in order first—through structured processes and strategic outsourcing—is crucial for unlocking AI’s full potential.

Discover:

• Why AI implementation falters without structured operational foundations
• The critical role of outsourcing in aligning and streamlining global marketing processes
• Practical steps to optimize marketing operations, ensuring AI scalability and measurable results

Watch now to ensure your AI-driven initiatives deliver real, measurable results.