Most B2B brands are invisible in AI-powered discovery. 
Are you one of them?

The rules of search have changed. AI engines like ChatGPT, Gemini, and Perplexity are now the starting point for B2B buyers, quietly shaping preferences before your brand even enters the conversation.


In this session, Lisa Cole (CMO & Head of AI Center of Excellence at 2X) and Will Waugh (Principal AI Consultant at 2X) share a blueprint for how enterprise marketers can  ensure their brand stays visible, cited, and trusted across every platform buyers turn to. You’ll learn what’s behind the dark funnel, why AI ignores nearly 80% of B2B content, and how to build cross-platform authority that earns buyer trust before sales ever engages.

Watch this webinar to learn:

  • Why traditional SEO and social metrics only show a fraction of what success means today
  • What the “Search Everywhere” framework is and how to use it to become the cited, trusted source in AI search
  • How to assess your visibility across AI, traditional, and omni-channel platforms using the 200-point Search Everywhere Optimization (SEOx) framework
  • Where most enterprise teams fall short, and what high performers do differently to accelerate pipeline with advanced SEOx strategies
  • Practical actions to build citation-worthy, AI-optimized content that compounds authority across ecosystems

Continue your learning

The Search Everywhere Playbook: Building Brand Gravity in an AI-First World is a 23-page guide that deepens the framework, adds benchmarks, and outlines an action plan.


Download the playbook

Request a Gravity Scan™ AI Visibility Audit and get your 200-point scorecard plus a 90-day improvement roadmap.


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About the speakers

  • Lisa Cole serves as the Chief Marketing Officer & Head of AI Center of Excellence at 2X, where she helps marketing leaders deliver greater impact with fewer resources. Former CMO for Huron, FARO Technologies, and Cellebrite, and author of Brand Gravity and The Revenue RAMP, Lisa has a proven track record of transforming marketing organizations into high-performing, scalable growth engines. She specializes in leveraging AI, strategic outsourcing and growth marketing strategies to scale marketing, driving operational excellence, and accelerating revenue growth. 

  • Will Waugh is Senior Principal of Marketing Strategy at 2X. He is a high-growth business advisor with over 20 years of experience in digital transformation, AI-driven innovation, and revenue growth strategies. Specializing in digital strategy, ABX/GTM execution, customer journey optimization, and AI applications for automation and content creation, he previously held leadership roles at BDO Digital, DemandGen, and SAS, where he advanced marketing automation, analytics, and digital technology adoption. His career includes pioneering digital strategies at the Association of National Advertisers and New York Life.