The resilient CMO: Winning with CFOs in challenging times

CMOs are under siege. From tariff-driven uncertainty to surprise budget cuts, marketing leaders are constantly being asked to do more with less. But what separates the reactive from the resilient?

In this high-impact conversation, learn how data-driven CMOs are partnering with their CFOs to defend growth strategies, not just line items. You’ll hear practical insights from seasoned revenue leaders who’ve navigated similar challenges and learn about:

• Applying zero-based budgeting to defend ROI across channels 
• Using AI to refine account targeting and accelerate campaign output 
• Turning fixed costs into flexible capabilities without adding headcount 
• Mitigating brand budget cuts with CFO-aligned performance metrics 
• Preparing fast-ramp reinvestment plans to accelerate when tariffs subside 

Whether you’re a CMO, RevOps leader, or finance partner, this discussion will help you reframe economic disruption as a strategic advantage. Because the strongest leaders aren’t just survivors, they’re architects of scalable growth.

Ready to put what you watched into action? Sign up for a 1-on-1 Growth Play Workshop that gives you a custom plan to align teams and convert Buying Committees into real pipeline.