The Time Is Now: Reimagine Marketing Operating Models

Jennifer Ross, Executive Director of 2X’s Strategy and Consulting practice, shares what a marketing resourcing model optimized for impact looks like, drawing from years of experience as an advisor to top B2B CMOs.

In this 4-minute clip, you’ll learn:

• The biggest challenges faced by CMOs in today’s complex economic environment

• Why the traditional marketing operating model fails to address them

• An agile, scalable operating model more and more forward-thinking marketing leaders are turning to