ABM Amplified: When to Hire vs. When to Work With an Agency
- Feb 16, 2024
- 30 Minutes
In the right hands, marketers never have to worry about unused MarTech.
It’s just about finding those hands. 2X’s CEO Domenic Colasante sits down with Sloane Staffing’s Max Spanier to weigh the pros and cons of your ABM journey in the hands of internal expertise vs. agencies—and discuss several golden rules to keep in mind before making investments in talent or software.
Watch the full webinar to get insights on:
• What to know before investing in a MarTech implementation agency
• How to outsource the execution around tools and hire around strategy
• A new marketing operating model for B2B firms looking to maximize MarTech ROI