With Gartner outlining that marketing budgets have shrunk to just 7.7% of overall company revenue from 11% in the previous years, cutting programs and slashing spend won’t close the gap between goals and resources.
Forward-thinking B2B marketing leaders are turning offshore—not just to reduce costs, but to build resilient, scalable marketing operations that align with their broader strategic goals.
The key decision? Whether to build your own offshore center or partner with an established vendor.
This guide offers actionable insights to help you make the right choice. Read it to gain insights on:
- Why the B2B marketing leaders of tomorrow are looking offshore to develop next-generation operating models
- Five key factors to guide your decision between an offshore captive center versus established vendors across different geographies
- How the marketing-as-a-service (MaaS) model allows B2B organizations to experience both short-term and long-term revenue impact and growth
