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Why it matters

In today's competitive landscape, go-to-market effectiveness directly impacts revenue growth, customer acquisition costs, and overall business performance. Understanding your Marketing Maturity allows you to:

Critical gaps

Identify critical gaps in your marketing capabilities

Prioritize high-impact

Prioritize high-impact investments that drive measurable results

Create strategic roadmap

Create a strategic roadmap for marketing transformation

Benchmark Performance

Benchmark your performance against industry leaders

Data-driven insights

Justify marketing investments with data-driven insights

How it works

Your dedicated 2X Account Executive will guide you through a streamlined assessment process:

Comprehensive Evaluation
Comprehensive Evaluation

We'll assess your current maturity across nine essential marketing categories: Marketing Budget Management, Strategy & Alignment, Brand Management, Product Management, Product Marketing, Digital Transformation, Go-to-Market Execution, Sales Enablement, and Performance & Analytics.

Data-Driven Analysis
Data-Driven Analysis
Your responses are analyzed against our proprietary database of industry benchmarks to generate meaningful comparisons and actionable insights.
Visual Scorecards
Visual Scorecards
Your results are presented in intuitive visualizations that clearly illustrate your current state, industry comparisons, and target thresholds.
Personalized Recommendations
Personalized Recommendations
Based on your specific scores, the assessment generates tailored recommendations designed to elevate marketing capabilities that drive measurable business success.
Budget Optimization
Budget Optimization
The assessment includes spend analysis compared to industry benchmarks, helping identify opportunities to optimize your marketing investments.

The value to you

This assessment isn't just about scoring—it's about creating a strategic foundation for marketing transformation:

  • Clear Roadmap: Understand exactly where to focus your marketing improvement efforts
  • ROI Maximization: Identify which marketing investments will yield the greatest returns
  • Competitive Advantage: Discover how to outperform competitors through marketing excellence
  • Executive Alignment: Create a common understanding between marketing leaders and executives on priorities and investments
  • Measurable Progress: Establish a baseline for tracking improvement over time

Resources

Data compiled from the latest available reports (2023-2024) from multiple industry sources including:
Gartner's CMO Spend Survey; Deloitte's CMO Survey; ITSMA's B2B Marketing Budgets report; SiriusDecisions/Forrester B2B Marketing Benchmark Study; Marketing Sherpa's B2B Marketing Benchmark Report
The combined data sources represent a total of between 2,000 and 3,500 B2B respondents.