CMO x CFO Unplugged: Why marketers must build credibility through curiosity

Striving to align marketing strategies with your company’s financial goals?

This webisode series, Marketing and Finance Unplugged, discusses how CMOs and CFOs can bridge the gap to build trust, credibility, and alignment across their teams. This episode dives into practical strategies for marketers to:

• Develop an intellectual curiosity about the financial health of the business
• Ask the right questions to better understand financial metrics and revenue models
• Speak the language of finance to strengthen collaboration and secure your seat at the table

Watch the candid discussion between CMO and CFO of 2X—Lisa Cole and Brandon Sullivan—as they break down the silos between marketing and finance, empowering leaders to embrace a more collaborative, results-oriented approach.