Platforms underperform not because the technology is wrong, but because execution isn’t embedded.
2X sits inside your GTM organization, aligning strategy, systems, and execution from within.
Platforms Don't Create Revenue. Execution does.
6sense. Gong. Clay. Best-in-class tools. Without embedded ownership:
Turning Intent into Pipeline
As a leading 6sense partner, 2X delivers enterprise implementation and activation built to drive pipeline and revenue.
True ABX requires coordinated execution across marketing and sales. We turn buyer intent into measurable pipeline.
What we deliver:
- Architecture & Integration: Implementation, re-architecture, CRM, MAP, and sales alignment.
- Intent & Orchestration: Intent modeling, segmentation, coordinated ABX activation.
- Activation & Optimization: Paid media alignment and ongoing performance lift.
Revenue Intelligence That Drives Action
Through our acquisition of Outbound Funnel, a leading Gong partner, 2X operates one of the most advanced Gong optimization practices in B2B. Led by active platform experts. Embedded within your revenue motion.
Many organizations use Gong primarily as a recording platform. We embed it into the revenue motion so conversation insights influence messaging, coaching improves win rates, and forecast accuracy strengthens over time.
What we deliver:
- Full Gong implementation and technical integration
- Revenue intelligence configuration and governance
- Coaching frameworks and enablement systems
- AI prompt engineering and automation workflows
- Forecast visibility alignment
- Closed-loop feedback into marketing messaging
AI-Powered GTM Engineering
With the acquisition of The Kiln (a market-leading Clay partner) 2X operates one of the most advanced Clay practices serving mid-market and enterprise B2B organizations.
Clay functions as programmable GTM infrastructure when properly architected.
Signals become structured intelligence. Research becomes automated. Outbound becomes precise.
What we build:
- Governance and scalability frameworks
- Cross-platform data orchestration
- Custom enrichment pipelines
- AI-driven account research workflows
- Automated signal-based outbound systems
Integrated Revenue Orchestration
Individually, each platform is powerful. Greater impact emerges when they operate as an integrated system. 2X connects:
- 6sense intent signals
- Clay enrichment and AI workflows
- Gong conversation intelligence
Intent identifies the opportunity. Clay enriches and activates. Gong refines execution and messaging. The result is a unified, embedded revenue operating system.
Why Platform Implementations Fail
Most implementations underperform because they:
- Stop at configuration, not activation
- Operate outside daily execution
- Lack unified ownership of revenue outcomes
2X is different. We embed strategy, architecture, workflow design, AI integration, and activation directly inside your operating model. One accountable partner. Fully aligned to revenue performance.
The 2X Platform Advantage
Instead of another implementation vendor, you get a revenue operating partner.
Recognized partners of
Your Revenue Stack Should Move at Board Speed
If you’re investing in enterprise GTM platforms, they should accelerate growth, not introduce complexity.
2X embeds the expertise, architecture, and execution layer required to make your revenue stack perform at scale.
Schedule a revenue platform assessment