2X Leadership: The Team Behind the GTM Engine

Operators who’ve closed the gap between ambition and execution

Great GTM transformations fail because the operating model can’t support the execution. The 2X leadership team knows this because they’ve lived it, inside marketing organizations, under board pressure, and across the full arc from strategy to revenue. That experience is what is inside the engine.

Board of Directors

Chief Executive Officer at 2X, David is the founder of Knownwell, a 2X company, and the founder of 3Pillar Global, a digital product development firm he led for 16 years. Under his tenure, 3Pillar earned 10 Inc. 5000 recognitions and completed two private equity exits. David is an active angel investor and board member for high-growth technology companies.

David DeWolf

Chief Executive Officer

Founder of 2X, Domenic is a recognized voice on marketing operating model transformation and how B2B organizations close the gap between strategy and execution. Before founding 2X, he served as CMO of WGroup, an IT management consulting firm that grew over 30% annually under his tenure, and held demand creation, marketing ops, analytics, and ABM leadership roles at Siemens and SAP.

Domenic Colasante

Founder of 2X

Co-Founder and Managing Partner of Recognize, the firm that made the first institutional investment in 2X. David brings nearly 30 years of private equity experience to the board, including more than 20 years at Clayton, Dubilier & Rice, where he led the firm’s technology and services vertical.

David Wasserman

Board Member, Co-Founder and Managing Partner at Recognize

Partner at Recognize with more than a decade of private equity and technology investing experience. Before Recognize, Mike was Managing Director at CIP Capital and a private equity investor at Partners Group and Spire Capital Partners. He began his career in JPMorgan’s Technology, Media and Telecommunications investment banking group.

Mike Grady

Board Member, Partner at Recognize

Principal at Recognize, where he has been part of the investment team since 2021. Before Recognize, Jack was a Private Equity Associate at New Mountain Capital and an Analyst at Apollo Global Management. He holds a BA from Yale University.

Jack Berney

Board Member, Principal at Recognize

Principal at Insight Partners focused on software and services investments at the intersection of technology and AI. Before Insight, Richard was part of the investment team at Golden Gate Capital, a Senior Associate Consultant at Bain & Company, and held a corporate development role at Compass, where he supported a Series E raise that contributed to a $7 billion IPO valuation.

Richard Matus

Board Member, Principal at Insight Partners

Executive Vice President at Insight Partners, Barrie works with portfolio companies to accelerate growth through marketing performance and talent. Barrie brings more than 25 years of B2B and consumer marketing experience to the board, including founder of bmark & others, a consultancy focused on high-growth, recurring revenue businesses, and prior CMO and VP roles at Unirush and Audible. She also spent 14 years at American Express leading acquisition, retention, and partner marketing across flagship consumer products.

Barrie Markowitz

Board Observer, Executive Vice President at Insight Partners

Leadership Team

David DeWolf

Chief Executive Officer

Domenic Colasante

Founder of 2X

Chief Client Officer at 2X, responsible for ensuring the firm operates as a unified system to deliver client outcomes with clear ownership and consistent execution. She brings over 15 years across client services, digital transformation, and strategic account management, with a career spanning Epsilon and Brightfind across healthcare, pharma, retail, and financial services.

Emily Atkinson 

Chief Client Officer 

Chief of Staff at 2X, Courtney was a founding team member and Chief Marketing Officer at Knownwell, an AI-native technology company, where she helped build the company from the ground up. She also served as CMO and CRO at Full Focus, leading growth, revenue, and business transformation.

Courtney Baker

Chief of Staff

Chief Marketing, Product, and AI Officer at 2X, where she leads the firm’s marketing, product strategy, and AI capabilities. A former CMO at Huron, FARO Technologies, and Cellebrite, and author of The Limitless CMO, Brand Gravity, and The Revenue RAMP, Lisa brings deep operating model expertise to some of B2B’s most demanding growth environments. 

Lisa Cole

Chief Marketing and AI Officer

Chief Product Officer at 2X, Tracy is a product and technology executive with deep experience in PE-backed B2B SaaS organizations. Her background spans change management, M&A integration, and product strategy across services, media, ecommerce, and higher education. Before 2X, Tracy served as SVP of Product and Technology at Knownwell, an AI-native technology company, and shaped product vision as CTO at SBI.

Tracy Edwards

Chief Product Officer

Chief Revenue Officer at 2X, responsible for go-to-market strategy, sales, customer success, and partner strategy. Ryan brings over 15 years of technology and software sales experience, with prior leadership roles at ThoughtSpot, AppDynamics, Qlik, and ADP.

Ryan Heinig 

Chief Revenue Officer 

Chief Financial and Operating Officer at 2X, leading the finance and operations function built to support the company’s next stage of growth. A four-time PE-backed CFO with more than 25 years of experience, Drew brings a hands-on operator’s approach to deal processes, post-acquisition integration, and scaling financial infrastructure. He spent more than a decade at PwC earlier in his career.

Drew Murphy

Chief Financial and Operating Officer

Chief People Officer at 2X, leading talent strategy and people operations for a global team of nearly 1,300 GTM professionals. Jamie spent 15 years at 3Pillar Global, progressing from recruiter to Chief People Officer and building deep expertise in talent operations and organizational development across a high-growth, globally distributed business. 

Jamie Whitacre

Chief People Officer 

Regional Leaders

Country Manager for Malaysia at 2X, a role she holds alongside her position as Director of Client Service Delivery — leading both the country’s operational presence and the client delivery teams that execute programs across 2X’s global platform. Amelia has been with 2X since 2021 and previously spent over eight years at Maxis in enterprise value proposition and offer management roles.

Amelia Chan

Country Lead, Malaysia

Country Manager for the Philippines at 2X, overseeing operations and cross-country collaboration as part of 2X’s unified global delivery structure. Andrew joined through the StraightArrow acquisition, where he served as COO and spent nearly 12 years progressing from team lead to senior operations leadership across account management, process improvement, and client delivery.

Andrew Ike Waga

Country Lead, Philippines

Extended Leadership

Albert Yong

Principal, Experience Design Solutions

Allen Gaudinier

Global Head of IT

Brittany Altonji

Head of Value Strategy and Realization

Cord Thompson

Controller

Debbie Murphy

Global Head of Brand, Communications, and Community

Duncan Steels

Global Head of Consulting

Erin Strong

SVP and Global Head of Growth Marketing

Fen Macarayan

Director, Client Health and Risk

Gannon O’Reilly

Global Head of GTM Engineering & Orchestration

Harvinder Singh

Head of Client Activation

Jacqueline Toyad

Principal, Intelligent Content Solutions

John Tecce

VP, Sales

Jo Lynn Tay

Head People Partner & Engagement, SEA

Julie Ann Noble

Head of People Operations

Lynn Porterfield

Chief of Staff, CCO

Matt Self

Head of Solutions

Melissa Pappas

SVP, Sales

Patrick Spychalski

VP, GTM Engineering

Pete Fenger

Creative Director

Rick DeMare

Executive Director, Private Equity & Strategic Partnerships

Robert Stengel

Director of FP&A

Sandy Tam

Head of Client Delivery

Shanil Seelan

Global Head of Operations

Will Waugh

Executive Director, AI Innovation Lab

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The team behind the engine