Jul 14, 2020 | Blog
How to atomize your content for high-impact marketing in 4 steps
B2B content marketers are constantly seeking the most effective and economical approaches to connect with our audiences. Yet, many of us overlook one of the most impactful strategies: content atomization.
May 18, 2020 | Blog
Developing a data-driven strategy to atomize your B2B marketing content
When it comes to content marketing, the only way to improve results is to create more content. Right? Wrong. According to the BrightEdge Future of Content Marketing survey, “43% of marketers say 77% of their content…
Apr 13, 2020 | Blog
3 ways most B2B content operations fall short—and what to do about it
No matter how mature you think your B2B content function is, no matter how large or small the team, as a marketer, you are inevitably slammed by demands for more and new content that needs to be…