Jun 05, 2025 | Blog
Turn marketing into an EBITDA engine: The 2X playbook for PE value creation
Growth is harder to come by in today’s private equity environment. Macroeconomic headwinds are constraining budgets, delaying buying decisions, and […]
Jun 03, 2025 | White Paper
The CMO’s guide to recession-proofing marketing—before the cuts come
As recession signals flash red, CFOs are already moving from modeling to cost-cutting, and marketing is first on the list. […]
May 07, 2025 | Tools and frameworks
Turn marketing from a cost center into a scalable growth lever
Why CFOs are asking harder questions about marketing In today’s economic climate—rising tariffs, margin pressures, and aggressive cost-cutting—CFOs are under […]
Apr 25, 2025 | Blog
The CFO’s playbook for CMOs: How to lead in an era of economic whiplash
“I’ve never implemented a cost cut and also served up a reduction in goals as a counter to that.” That […]
Apr 25, 2025 | Blog
Welcome to the battlefield: Recession risks vs the resilient CMO
2025 has been a gut punch: $5 trillion in market value erased, tariffs spiking costs, inflation squeezing margins. And while […]
Apr 24, 2025 | Webinar
The resilient CMO: Winning with CFOs in challenging times
CMOs are under siege. From tariff-driven uncertainty to surprise budget cuts, marketing leaders are constantly being asked to do more […]
Apr 16, 2025 | Blog
Beyond the stack: How top CMOs are turning MarTech bloat into pipeline performance
Many CMOs are sitting on millions in underutilized MarTech while campaign cycles drag, attribution stays murky, and credibility in the […]
Apr 04, 2025 | Press Release
2X Awarded on the Financial Times Americas’ Fastest Growing Companies 2025 List
2X Makes the List a Third Time, a Testament to the Company’s Tremendous Growth MALVERN, PA—APRIL 4, 2025 – 2X, […]
Mar 28, 2025 | Blog
AI-forward marketing: Stop playing around and make AI your competitive edge
Look, I’ve been in the marketing game long enough to see countless buzzwords come and go. “Digital transformation”, “omnichannel”, “growth […]
Mar 21, 2025 | Webinar
Marketing Growth Playbook: Why AI Won’t Save Your Marketing (Unless You Fix This First)
Is AI falling short of your marketing expectations? In this webisode from the Marketing Growth Playbook series, Lisa Cole, CMO […]