Jan 15, 2025 | Webinar
CMO x CFO Unplugged: The CFO-Friendly Approach to Marketing Resource Allocation
Does it always feel like you’re speaking a different language from your CFO? In this webisode of Marketing and Finance […]
Jan 14, 2025 | Webinar
CMO x CFO Unplugged: How to Maintain Momentum with Adaptive Budgeting
Struggling to justify marketing spend amidst shifting business priorities? In this webisode of Marketing and Finance Unplugged, we tackle one […]
Jan 13, 2025 | Webinar
CMO x CFO Unplugged: How to Foster Reciprocity for Joint Impact
It’s time to invite your CFO into your world. In this webisode of Marketing and Finance Unplugged, we take a […]
Jan 08, 2025 | Webinar
CMO x CFO Unplugged: Why Marketers Must Build Credibility through Curiosity
Striving to align marketing strategies with your company’s financial goals? This webisode series, Marketing and Finance Unplugged, discusses how CMOs […]
Jan 07, 2025 | Webinar
CMO x CFO Unplugged: Budget Negotiations Amid Unexpected Changes
Budget conversations with your CFO are a delicate art. In our webisode series, Marketing and Finance Unplugged, we unpack the […]
Jan 06, 2025 | Webinar
CMO x CFO Unplugged: It’s Time to Ground Attribution Models in Accountability
Grappling with the challenges of aligning marketing investments with measurable financial outcomes? In the first webisode of Marketing and Finance […]
Jan 03, 2025 | Blog
The resourcing model that aligns marketing with your CFO’s goals
As B2B organizations navigate tighter budgets, escalating competition, and the demand for measurable results, aligning marketing strategies with financial priorities […]
Jan 03, 2025 | Blog
Strategic marketing budgets: how to ditch random tactics for goal alignment
Marketing leaders are no strangers to the annual budget grind—those exhaustive planning sessions that determine what’s possible for the year […]
Jan 02, 2025 | Blog
Three myths marketers should stop assuming about their CFO
As a marketing leader, you’ve probably heard it all when it comes to your finance team: they’re risk-averse, obsessed with […]
Dec 19, 2024 | Press Release
Unmatched Growth Strategies and Unbeatable Efficiency Empower B2B Leaders to Transform Marketing into a Strategic Growth Engine MALVERN, PA – […]