Turn marketing from a cost center into a scalable growth lever

Why CFOs are asking harder questions about marketing

In today’s economic climate—rising tariffs, margin pressures, and aggressive cost-cutting—CFOs are under renewed pressure to optimize every line item. Marketing, often one of the biggest discretionary spends, is an easy target. But indiscriminate cuts can stunt pipeline growth, weaken brand equity, and set back future revenue gains. 

Trimming budgets shouldn’t mean compromising on pipeline or performance. The real challenge isn’t how much you’re spending on marketing, it’s how you’re spending it. CFOs need a way to increase efficiency and accountability while still enabling marketing to deliver results. 

This CFO-focused quick guide breaks down how MaaS shifts marketing from a fixed cost to a flexible, ROI-driven growth engine. You’ll see how global enterprises are unlocking savings, speeding up execution, and tying every dollar to measurable outcomes without adding headcount or risk. 

Key Benefits

• Improve EBITDA with a lower-cost, high-output delivery model that restructures your spend without sacrificing quality 
• Eliminate headcount risk by scaling marketing execution up or down as needed—no hiring cycles or severance packages 
• Maximize return on MarTech by turning idle tools into activated assets with execution teams trained on platforms like Salesforce, 6sense, and Planful