• What we do
    • Discover what we do
    • Strategic Growth Engine
    • Strategy & Consulting
    • Campaigns & Demand
    • Content & Creative
    • MOps, Data & MarTech
    • ABX Maturity Assessment
  • How we do it
    • Our approach
    • Explore our customer stories
  • Who we are
    • About us
    • In the news
    • Awards
  • What we think
    • CFO Resource Center
    • Avasant Report
    • All resources
    • Blogs
    • White papers
    • Case studies
    • Webinars
    • Press releases
    • Infographics
    • Tools and frameworks
    • Playbooks
  • Careers
    • Working with us
    • Explore open roles
    • Insights from 2X-ers
    • Life at 2X
  • Get in touch
All

Results for “”

Sort by: |

Showing 1-10 of 86 results

Jul 04, 2025 | Blog

The real ROI of outsourced execution: What the data shows

What’s replacing in-house bloat and agency drag? Hybrid delivery at scale Enterprise CMOs today face no shortage of strategic vision, […]

Jul 03, 2025 | Blog

KPIs that actually matter: What leading CMOs are measuring now

Why outcome-driven measurement is defining the next era of enterprise marketing In an environment where every marketing dollar is under […]

Jun 19, 2025 | White Paper

Aligning CFO and CMO for B2B enterprise success 

As a CMO leading a large-scale, complex marketing organization, you’re no stranger to proving impact. But without alignment with your […]

Jun 18, 2025 | Blog

How to scale execution without scaling teams

Why enterprise CMOs must rethink how marketing work gets done  There’s a growing tension inside enterprise marketing organizations, and it […]

Jun 18, 2025 | Blog

How CMOs are scaling pipeline growth with flat marketing budgets

There’s a quiet math problem eroding the foundation of enterprise marketing: pipeline expectations are growing, but budgets aren’t. According to […]

Jun 12, 2025 | White Paper

Future-proofing B2B marketing: How CMOs can lead through the AI transformation

Why your operating model will make or break your AI strategy Enterprise CMOs are under increasing pressure. Pipeline targets continue […]

Jun 05, 2025 | Blog

Turn marketing into an EBITDA engine: The 2X playbook for PE value creation

Growth is harder to come by in today’s private equity environment. Macroeconomic headwinds are constraining budgets, delaying buying decisions, and […]

Jun 03, 2025 | White Paper

The CMO’s guide to recession-proofing marketing—before the cuts come

As recession signals flash red, CFOs are already moving from modeling to cost-cutting, and marketing is first on the list. […]

May 07, 2025 | Tools and frameworks

Turn marketing from a cost center into a scalable growth lever

Why CFOs are asking harder questions about marketing In today’s economic climate—rising tariffs, margin pressures, and aggressive cost-cutting—CFOs are under […]

Apr 25, 2025 | Blog

The CFO’s playbook for CMOs: How to lead in an era of economic whiplash 

“I’ve never implemented a cost cut and also served up a reduction in goals as a counter to that.” That […]

010203...09

Maintain your competitive edge with the 2X newsletter.

Sign up for the 2X newsletter to receive actionable strategies, industry trends, and exclusive insights—delivered straight to your inbox.

What we do

  • Strategic Growth Engine
  • Strategy & Consulting
  • Campaigns & Demand
  • Content & Creative
  • MOps, Data & MarTech

How we do it

  • Our approach
  • Explore our customer stories

Who we are

  • About us
  • In the news
  • Awards

What we think

  • CFO Resource Center
  • All resources
  • Blogs
  • Whitepapers
  • Case studies
  • Webinars
  • Press releases
  • Infographics
  • Tools and frameworks
  • Playbooks

Careers

  • Working with us
  • Open roles
  • Insights from 2X-ers
  • Life at 2X

Follow us

Linkedin   Facebook   Instagram   Youtube

Privacy policy | AI usage policy | NPC seal

© 2025 2X Marketing SDN. BHD. (SSM: 1219428K). All rights reserved.